Cindy-Lee Minnaar

SMALL BUSINESSES GEARING UP FOR BLACK FRIDAY

Small businesses are arguably the most important component in the retail ecosystem, yet they’re always seem to struggle to champion their way to the top.  This our advice to ease the struggle: 1) Consider the whole value chain as valuable  From the moment a person interacts with you, consider them a potential customer. Your efficiency, respect …

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A PUBLIC RELATION(SHIP) BY CINDY-LEE MINNAAR

An ex-colleague once told me “perception is reality”. Being an impressionable newbie in the business who still thought she might have a career in corporate, I understood that she was basically giving me a gentle warning to be careful of “career-limiting moves” in the form of disagreeing with the hierarchy. **Woosah** Public relations has historically …

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