GETTING TO KNOW ASHMIKA: KEEP YOUR EYE ON THE PRIZE

GETTING TO KNOW ASHMIKA: KEEP YOUR EYE ON THE PRIZE

Instead of getting into where I started, I think it’s important to point out where I want to be. This way, we can resonate with each other from the get-go. I want to be a leader in the PR industry. I want to be recognised as a communications specialist through my own business. I think we can agree that keeping our eyes on…

“SO, TELL US A BIT MORE ABOUT YOURSELF, CINDY”

“SO, TELL US A BIT MORE ABOUT YOURSELF, CINDY”

“So, tell us a bit more about yourself.” This is easily my most dreaded question in an interview. Where do I start? What are they really asking? What do they want to know? There then comes a moment where I stop fretting and show them Cindy-Lee La Verne Minnaar in all her glory. What’s meant for me will never escape…

#MUMLIFE: TIPS FOR A HEALTHY WORK/LIFE BALANCE

#MUMLIFE: TIPS FOR A HEALTHY WORK/LIFE BALANCE

Becoming a mum has taught me many things, but the biggest challenge I have to get through daily is managing my role as a mum and working a full-time job. For us women, it certainly doesn’t stop there. What about chores and errands? There is so much more to consider.  Here are a few tips that help me get through…

SMALL BUSINESSES GEARING UP FOR BLACK FRIDAY

SMALL BUSINESSES GEARING UP FOR BLACK FRIDAY

Small businesses are arguably the most important component in the retail ecosystem, yet they always seem to struggle to champion their way to the top.  This is our advice to ease the struggle: 1) Consider the whole value chain as valuable  From the moment a person interacts with you, consider them a potential customer. Your efficiency, respect and attention to detail…

#MYVIEW: THE SILVER LINING BEHIND COVID-19

#MYVIEW: THE SILVER LINING BEHIND COVID-19

I am sure you are wondering why I am placing silver lining and Covid-19 in the same sentence. Well, in my view Covid-19 has opened many doors for me – personally and professionally!  I gave birth to my first daughter in June, in the heart of the pandemic. And when I say that to people, they tend to look at…

7 THINGS I LEARNT ABOUT BUSINESS FROM SOCCER

7 THINGS I LEARNT ABOUT BUSINESS FROM SOCCER

I’ve had a long-standing belief, and I’m pretty sure there is some research out there to support it, that businesspeople perform better when they’re also sportspeople. Or at the very least consistently physically active people.  Fast forward a couple of years to 2020. I start a business with a friend in the heart of a global pandemic. About a month…

A PUBLIC RELATION(SHIP) BY CINDY-LEE MINNAAR

A PUBLIC RELATION(SHIP) BY CINDY-LEE MINNAAR

An ex-colleague once told me “perception is reality”. Being an impressionable newbie in the business who still thought she might have a career in corporate, I understood that she was basically giving me a gentle warning to be careful of “career-limiting moves” in the form of disagreeing with the hierarchy. **Woosah** Public relations has historically been renowned for managing the…