Cindy-Lee

7 THINGS I LEARNT ABOUT BUSINESS FROM SOCCER

I’ve had a long-standing belief, and I’m pretty sure there is some research out there to support it, that businesspeople perform better when they’re also sportspeople. Or at the very least consistently physically active people. Fast forward a couple of years to 2020. I start a business with a friend in the heart of a […]

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A PUBLIC RELATION(SHIP) BY CINDY-LEE MINNAAR

An ex-colleague once told me “perception is reality”. Being an impressionable newbie in the business who still thought she might have a career in corporate, I understood that she was basically giving me a gentle warning to be careful of “career-limiting moves” in the form of disagreeing with the hierarchy. **Woosah** Public relations has historically

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